Analytics: Search | Axero Documentation

The Search Analytics report shows what people search for, the terms they type, and the results they click, in three subsections:

1. Terms: The terms people search for.
2. Activity: You can view each search that has been performed and the content that was clicked as a result of that search.
3. Content: You can explore which content is clicked through the most from the searched terms, and filter them by content type.

Example Uses

• How can I improve access to information people are looking for?
• What content are people looking for that they are not finding?

Terms

This subsection lists the terms people search for. Set the timeframe, and filter by Spaces, by the person who searched, or by a specific Search Term.

Sorting

The terms are sorted by most used. Click any column header to sort by another metric:

• Searches: The count of how many times a search was executed with the specific term.
• Clicks-Through: The number of times users clicked on content returned in the search results.
• Click-Through Rate (CTR): The percentage of clicks recorded from all searches for a specific term, calculated against the total number of times it was searched.

Note: CTR can exceed 100% when users click on multiple results from a single search. For example, if a user clicks on three different items after entering the same search term, each of those clicks is counted, resulting in a CTR of 300% for that term. This reflects higher engagement and gives a more complete picture of user behavior.

Timeframe

Pick the timeframe to analyze. The default is All Time; you can also choose a day, a month, the past 12 months, or a custom range.

Download

Download the report on screen as a CSV file. The file reflects the filters you have applied.

Recommendations

Some ways to act on what the report shows:

Prioritize Low CTR Terms
Begin by identifying highly searched terms that have a click-through rate (CTR) of less than 50%. This step highlights potential gaps in content relevance and user engagement.

Refine Spelling and Integrate Synonyms
Look for misspelled search terms, and add synonyms so those searches still find the right content.

Click here to learn more.

Curate Missing Content
Review the search results and identify if there is specific content that should be displayed. If the content you are expecting to see is missing, you can promote the content for that search term.

Click Promoted Search to learn more.

Enhance Searches
For multi-word searches, explore partial versions of the Search Term to identify areas to improve search results.

User Search Patterns
Watch how people search your site. A term that keeps coming up is a topic worth a page of its own.

Activity

This subsection lists every search, newest first, with the content clicked afterwards. Filter by Space, by the Person who searched, or by a specific Search Term.

The columns are:

• Date: The date when the search was performed.
• Search Term: A display of the most recent search terms, with the latest ones positioned at the top of the list.
• Person: The name of the user who initiated the content search.
• Clicked Content: The items that were clicked on as a result of the search.
  

Timeframe

Pick the timeframe to analyze. The default is All Time; you can also choose a day, a month, the past 12 months, or a custom range.

Content

This subsection shows which content people click from search results (not merely what appears in them), ranked by click-through rate. Filter by Content Type, Space, and Search Term.

The columns are:

• Title: The name of the content clicked as a result of searches, featuring the most-clicked at the top. 
• Content Type: What sort of content it is (i.e., Article, Wiki, File, etc.)
• Space: The designated space for the content. 
• Clicks throughs: The total number of clicks for each piece of content. 
• Search Term: A display of searched terms that led to content clicks. 

Timeframe

Pick the timeframe to analyze. The default is All Time; you can also choose a day, a month, the past 12 months, or a custom range.

Download

Download the report on screen as a CSV file. The file reflects the filters you have applied.

Recommendations

Two things worth doing with this report: Search Term Analysis and Investigating Low Click-Through Rates (CTR).

Search Term Analysis
When you encounter frequently searched terms within the Terms sub-section, look the term up in the Activity section. This will provide insight into the content that users select in response to these popular search terms.

Low Click-Through Rate (CTR) Investigation
In cases where a low click-through rate is observed, despite regular searches for a specific term, consider engaging directly with users. Gather their expectations about what they intend to find and whether their needs are being met. This interaction can provide insights into whether search optimization is necessary.

Related pages

• Analytics (how the tiles, tables, charts, and time frames work)
• Promoted Search (to pin the right result to a search term)
• Search (to add synonyms and tune what search returns)