Analytics: Content | Axero Documentation

The Content Analytics report shows how people engage with content, by piece and by content type. It has three subsections:

1. Overview: Provides you with a comprehensive view of your content's performance. 
2. Distribution: Offers you insights into engagement across various content types.
3. Required Reading: This subsection concentrates on mandatory reading material, providing insights into assigned readings and confirmations.

Example uses

• What content is engaging so we can create more content like that?
• Do we have any upcoming content expiring that we need to review and update?
• Are we leveraging a variety of content types that help diversify engagement styles?
• Are our users consuming the important information we are distributing?

Overview

The Overview section lists each piece of content with its views, likes, and comments. Filter it by Spaces, Content type, Author, and Expiration (No Expiration, Any Expiration, Future Expiration, or Past Expiration).

Sorting

The list is sorted by Views. Click any column header to sort by another metric:

• Views: Number of times content was viewed during the selected timeframe
• Unique Views: Count of individuals who have viewed the content.
• Likes: Total number of likes received.
• Comments: Total count of comments made.

Filtering

Filter by Content Type, Spaces, Author, or Expiration to narrow the list.

Timeframe

Pick the timeframe to analyze. The default is the last 30 days; you can also choose a day, a month, the past 12 months, or a custom range.

Download

Download the report on screen as a CSV file. The file reflects the filters you have applied. It carries ten columns: Title, Type, Author, Published, Expiration, Space, Views, Unique views, Likes, and Comments. Content links are not among them: the Title column is plain text, and there is no URL or ContentID column, so a reader of the file cannot open an item from it or rebuild its address. If reviewers need to open each piece of content from a list, they need access to this report rather than the export.

Distribution

The Distribution section provides insights into engagement across all content types. It shows how content performs based on likes, comments, shares, ratings, and views, helping identify where user interaction is strongest.

Sorting

The list is sorted by Content Type. Click any column header to sort by another metric:

• Number of content: Total number of content for each content type.
• Creates: Number of new content pieces created.
• Likes: Total number of likes received.
• Comments: Total count of comments made.
• Views: Times the content was viewed.

Filtering

Filter by Spaces and Content Type. Both filters take more than one value, so you can compare several spaces or content types at once.

Timeframe

Pick the timeframe to analyze. The default is the last 30 days; you can also choose a day, a month, the past 12 months, or a custom range.

Download

Download the report on screen as a CSV file. The file reflects the filters you have applied.

Required Reading

The Required Reading section focuses on required reading, helping you manage assignments and track user engagement.

Sorting

The content is sorted by Title by default, but you can rearrange the sequence by clicking the header of any column to sort the content by different metrics. These metrics include:

• Number of People required: Discover how many individuals were requested to read specific content.
• Number of People Confirmed: Track the number of confirmations received for each reading assignment.

Filtering

Filter by Spaces to see how many people were assigned reading in a given area, and by Content Type to separate the kinds of required reading.

Download

Download the report on screen as a CSV file. The file reflects the filters you have applied. It carries five columns: Title, Type, Space, # of People Required, and # of People Confirmed. As with the Overview export, there is no link, URL, or ContentID column.

Related pages

• Analytics (how the tiles, tables, charts, and time frames work)
• Analytics: Home / Overview (for the community-wide picture)